Mozilla Firefox allows you to browse the internet much faster and more efficiently than ever. Firefox the browser is an impressive piece of software. It's easy to use, easy on the eyes, and safer than IE. Firefox the phenomenon is something much bigger. It's a combination of innovations in engineering, developer politics, and consumer marketing.

New Firefox Game - Try it!

What makes Firefox different from other open source projects is its consumer appeal. Until now, the open source community has been very good at creating useful software but lousy at finding nontechnical users. By liberating Mozila Firefox from the "by geeks, for geeks" ethos, Ross and Goodger have moved open source out of server rooms and onto Microsoft's turf: the desktop. Borrowing from the Net-based grassroots techniques of the recent political season, the Firefox inner circle has turned satisfied users into foot soldiers and missionaries. How's this for a marketer's dream: In the weeks following the debut, Mozilla Firefox contributors and fans threw their own launch parties in 392 cities around the world.

"People thought the browser wars were over," Ross says, relishing the giant-killer role. "But now there's a widespread perception that IE is not secure - and here we are." What started out as one schoolboy's exercise in minimalism, with a nod to Google's back-to-basics obsession, has tapped into a growing desire for simplicity among ordinary computer users. "The success of this thing has totally surprised us," Goodger adds. "Firefox has really touched a nerve."

Firefox the browser is an impressive piece of software. It's easy to use, easy on the eyes, and safer than IE - partly because it's too new to have amassed a following of evil hackers. Firefox the phenomenon is something much bigger. It's a combination of innovations in engineering, developer politics, and consumer marketing.

Computer users embraced the browser almost immediately. Mark Fletcher, founder of Bloglines, a weblog-aggregation service, reports that Mozila Fire Fox rocketed from 5 percent of Bloglines' server traffic to 20 percent in the month after the beta version was released. Software developers are on board, too - Ross and Goodger made sure that writing Firefox add-ons would be simple. Coders have created more than 175 extensions that perform specific, sometimes delightful functions, like incorporating an iTunes controller in the browser's border or a three-day weather forecast that pulls data from Weather.com and displays sun, cloud, and rain icons in the Firefox status bar. Two popular extensions make it easier to subscribe to RSS feeds through Bloglines. "Anyone can write programs that work with this browser," Fletcher says. "I look at the fanfare and excitement that Firefox is causing - even my parents are using it and loving it." Based on what his server logs are telling him, Fletcher predicts that Firefox will represent close to 50 percent of Bloglines' traffic by the time Longhorn, Microsoft's long-awaited browserless operating system, is ready in 2006. At BoingBoing, nearly half of all visitors are already using Mozilla browsers.

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